Armando Lucero

It has been said that a magician is an actor playing the part of a magician. Armando Lucero is a magician playing the role of himself. Born in Las Angeles, California, Armando has continued to dedicate his life to the study of the art of magic for the last 30 years. If sleight of hand is the poetry of magic, then Armando is the great writer of the 20th century.

Armando’s fascination with the arts of deception, sleight of hand, psychology, and performance were grown out of childhood. As a high school student, Armando held the belief that performing could be so much more than an audience simply bearing witness to a presentation. Instead, the subtleties of movement, words, costume, lighting and the like demanded further exploration. And so, Armando spent time studying different theatrical disciplines to further the clarity of his magical endeavors. From there, Armando took it upon himself to study anything that could assist him in connecting with his audience. “Even the use of light in a painting might suggest direction for my stage area”, he claims.

His efforts have proved more than fruitful, as is evidenced not only by his reputation as a master of the craft, but also by his prestigious resume. Lucero has performed both publicly and privately worldwide. Including performances in such places as Austria, Japan, Holland, Belgium, New Zealand, Germany, Taiwan, Portugal, Spain, Sweden, The United Kingdom, Korea, Monaco, France, China, and Mexico.

From 1994 to 2004 Armando worked in Las Vegas at Caesar’s Palace, The Luxor, The Excalibur, The Bellagio, The Venetian, The Aladdin, The Hilton, MGM Grand, The Orleans, The Monte Carlo, Mandalay Bay, The Rio, the Riviera, Paris, The Stratosphere, Treasure Island, The Tropicana, The Mirage, The Hard Rock, Harrah’s, The Palms, and New York New York. He has also performed many times at the world famous “Magic Castle” in Hollywood, California.

His reputation has made his image and life experiences the subject of several news features, including those that premiered in The L.A. Times, The Reno Newspaper, MAGIC Magazine, and Genii Magazine. From 2004 until present, Armando has appeared on television in the United States, Japan, Spain and France.

In addition, his love of teaching inspired him to start giving workshops in both the United States and abroad to share his love for the art of magic to those competent enough to digest his wisdom. He is also responsible for several inventions such as portable and deployable folding structures, all of which are patent pending.

With nothing more than playing cards, coins, and his words Armando is able to seamlessly cast a spell over each of the audiences who have the pleasure of seeing him in person. Uniting intention with movement, Armando is able to take his audience on a journey not around the world, but back in time to when they experienced wonder as through the eyes of a child.